I turn to the community, the tribe, to help me stand up for an injustice I feel needs to be addressed. Some or many of you know (or do not) know Dave Reynolds the AM DJ for 99.7 The River in Vancouver Island, Canada. Just this last weekend Dave won an award that was presented to him and voted on by Scott Stratton, Chris Brogan and others for the work he did on the Campbell River Food Drive and social media.
Vista radio was very upset with this because The West Coast Media Awards Committee recognized Dave and not the station for social media outreach he did to raise the overwhelming amounts of food he did for the poor and homeless. Just this last week Amanda Hite was nice enough to recognize my work with Dave on this but NOW, vista has terminated Dave as of today for “misrepresentation of the station” and they want their Social Media Award! Here’s the kicker, THEY HAVE NO SOCIAL MEDIA PRESENCE! I reviewed the legal letters and discussed it with lawyers and they feel there is questionable termination issues with it. Surprise!
I with several others with a heavy Twitter outreach will be Tweeting about this Wednesday after the time that Dave Reynolds was to be on air. NOW, all I’m asking is for a handful of RT’s, personal messages or any support you can lend to this.
We will be using #HastaLaVista as the hashtag and going after the stations parent company to let them know people are NOT too happy about this and or just plain old make them uncomfortable. If you are unable to participate because of any affiliation with VISTA RADIO. You can also just cut and paste this “Anti Vista Radio U fired @TheDaveReynolds for doing #socialgood?” starting anytime after 6am Pacific Time.
or just uncomfortable with it for business reasons I get it. I just want to call out a company that falsely claims to be a part of the social good and practices differently. Please feel free to get back to me with any questions.
I thank you my friends. You know I don’t take injustice or illogical very well.